THEY DON'T SAY POTATO

People thought they were made 
from Classics.

 I don't know if it's proud ignorance or the acceptance of junk food as the main staple of the American diet, but here's the latest news flash. Forty-two percent of people polled had no idea that Lay's Chips were made from potatoes. Now the company has to splurge on a total "rebranding" of their number one selling product by putting an image of a potato on their potato chip bag. 

Just what kind of chips did these people think they were eating -- casino? Micro? Cow? Dumb question. It doesn't matter what they thought because they didn't care. All they knew was crispy, salty goodness! It's opioids for the tastebuds, and just as healthy.

Campbell's felt obliged to tell their
customers they weren't eating
the real thing.

Some of them might not have eaten them had they known those chips were made from a vegetable. Why else would Lay's put the phrase "Potato Chips" in the font size usually reserved for "Reg. US Pat. Off."? Hell, you can buy them at Staple's, which isn't exactly a farmers' market.

Lay's Tatergate incident came on the heels of the Campbell's Soup cybersecurity chief getting fired for being recorded claiming that their product was highly processed "bio-engineered meat" for "poor people". (His racist comments about Cambell's Indian employees were just the icing on the chicken noodle.)

Yet his comment on the quality of the soup isn't necessarily off the mark. My childhood memory of Campbell's Soup is that the major ingredient, no matter the flavor, was salt. And as for it being the food of "poor people" -- that's because poor people either can't afford or have no access to fresh ingredients to make their own soup. 

The higher quality canned soups are out of their reach as well. Rao's chicken noodle soup can run up to four times the cost of Campbell's -- you tell me what they're going to buy even if the government wasn't cutting their SNAP benefits. 

Will Lay's see a spike in sales once they start slapping a picture of a potato on their bags? Probably not. People either buy chips regularly or they don't, no matter what the label looks like. And most don't look at the ingredients of anything they eat, which was lucky for those who ate mock turtle soup back in the day. Imagine a picture of the main ingredient on the Campbell's label:

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