Roughly 45 years later and what has Hollywood learned? To make things more extreme. Next month, The Wizard of Oz, another 1939 classic, will be re-released in 3-D Imax --
|He has his own web page, so it must be true.|
|This was as good as it got in '39.|
If the Oz overkill is a success -- and if popular (bad) taste is any hint, the studio will probably be paving its driveway with yellow brick gold bars by Christmas -- we can expect similar tie-ins for classic movie re-releases.
The Diary of Anne Frank: In addition to Lufthansa's special "Airway to the Attic" trips, Martha Stewart Living will advise you on the proper way to host long-term guests. Armour Meats, in conjunction with Major League Baseball, will be selling "Anne Franks" at ballparks. Hallmark will offer a limited-edition diary with a pen that contains glow-in-the-dark ink -- just the thing when you need to turn off the lights at any moment.
The Birth of a Nation: Clorox celebrates D.W. Griffith's racist masterpiece by temporarily re-branding itself as Klorox: The Sheet Whitener. Enjoy Paula Deen's Angel Food Cake with Whipped Cream and White Chocolate Chips (no dark chocolate, please!). Knock back a non-alcoholic mint julep at Disney World's new "Plantation Land," as "Mouskeslaves" sing their stirring spirituals (specially re-written so as not to offend any religion, creed or denomination) while picking cotton, which can then be purchased at $75 a bushel.
JFK: Surprise your sweetheart with Zale's "Jack" ruby brooch before treating her to a jar of Planters Conspiracy Nuts. Hasbro will be selling a "Presidential Edition" of their classic "Operation" board game, while Parker Bros. is readying a special "Monopoly: Dallas" with the familiar Atlantic City landmarks replaced by, among others, "Book Depository," "Grassy Knoll" and "Parkland Hospital." (Don't worry about any "Go Directly to Jail" card, though -- nobody serves time for killing the President!)